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At present, manufactures put more focus on consumers’ brand loyalty toward a product with the fierce competition against market share. Competitors make great efforts to increase the strength of brand loyalty among customers in their target market by the means of offering high quality products, affordable and reasonable price, attractive and impressive advertisement and design, and various promotion activities. A single pair of prescription sunglasses is much cheaper online than those displayed on entity optical shops in America and even in the world as a whole. I think that is why more and more glasses manufacturers enter online market to gain a profitable share. They use what they can to meet consumers’ need and gain their satisfaction. This war never comes to an end. Actually, it is difficult to set up a firm brand loyalty since there are more and more chances for consumers to choose from and the factors they take into consideration vary among different people. So if a company wants to embrace a flourishing market and get high profits, businessmen have to attach great importance to the marketing strategies no matter in the battlefield of entity shops or online stores. If you are careful enough, you will notice the price gap between market price and online price. It is not strange now because people gradually know the exact reason that brings about this phenomenon.
We can not deny the promising future of online shopping. We can not resist the temptation of cheap products online. We can not help placing an order even if we have not planned to buy it or we may not need it. Everyone wants to get a pair of cheap but qualified glasses including me, an ordinary student without the ability to earn money by myself. I know that parents are working hard to support the whole family so that I should learn to save money. So I decide to make a change on my purchase means.
I learnt online shopping not for a long time. But for my friend’s own experience, I would not have trust upon the reliability of online glasses stores. I envy that she has bought a pair of cool prescription sunglasses because it is my favorite style and color. I ask my friend to send me the website address via MSN. Seeing my great interest, she is friendly to tell me. It is on the site of www.cheapprescriptionglasses.net that I find many types of fashion sunglasses which cost less. I am happy that it satisfies my needs greatly. I hope I can have a pleasant experience as well. |
